Digi Pack Mock up

This mock up demonstrates the basic guidelines a digi pack cover must have such as a title, artist image or related props and the song lists. 

Audience Feedback:

Lauren: I really like the overall look of this digi pack as it looks professional, consistent and colourful; something that would appeal to me in a music store. The main improvements I would make are the blue lines that are on each page, they seem out of place. Other than that a 4/5! 

Ella: This CD package is great! It is colourful, bold, realistic and has most of the CD cover conventions. I don't like the same use of the artist on 2 of the pages as it gets a bit boring. I would rate this a 4.5/5. 

Amil: This is an edgy digi pack which is nice to see as lately all I see are plain and simple ones! I like the use of the diamonds overlaid on the artist. It adds a nice effect. I don't like CD slot design as it doesn't look professionally done. I would give this a 3/5!

After receiving this feedback, I agreed with most of the comments as this is a mock up, there is plenty of time to make improvements as well as gain more skills on the software. I would give this mock up a 4/5 as the overall look displays all the conventions making it look like an actual digi pack however a few details are missing. 

Moodboard Of Music Videos

Storyboard (Shooting Script) Plan

Hussein

Preliminary Logo Design for Artist

After selecting a genre, creating a logo would need to follow along the same theme (Hip Hop/Dance).  The Logo was created using Photoshop CC, which allowed me to improve my design skills. The logo features a diamond design with multi coloured lines as well as the band name 'EZ - Mac' in a white bold font. 

Digi Pack - Moodpboard

I really like all of these album covers as they are bright, bold and colourful as well as being creative. This is not something that is usually portrayed from many artists as they usually focus mainly on the artist's face rather than the design. In addition to this, with the increase of consumers downloading songs online, they hardly see the album covers so many producers and record labels have shown to spend less time on the design.

However, these album covers are the complete opposite, it is clear that the designers behind these covers have thought about the artist, genre, target market and how to make the CD stand out. The most effective cover, to me, was the 'Nameless' cover as it incorporate a drawing as well as the use of digital design which is something I haven't seen before. I would like to include this feature and pitch the idea of using hand drawn elements in the Digi-pack.

Song Choices

inicjalization...led banner

Song Choices on MindMup

Richard Dyer Star Theory Application

Inspirational Board of Collected Ideas

Common Music Video Codes + Conventions

Target Audience Description words

Target Audience Questionnare Results

Target Audience Research