SnapChat Conversation with my group

While I was designing the Digi-Pack I wanted some feedback to see if I was going in the right direction. I utilised an application called 'Snapchat' which allows me to send an image in real time
to anyone with the app. I sent images of my Digipack while I was creating it and made changed where necessary.

After snap chatting my work so far, I received constructive feedback and decided to act upon this and improve my digi pack. I will then re snap the process and gain feedback as I progress.



Snapchat was very useful in gaining feedback, it was surprising to see that a social tool can be used in  a constructive and efficient way as all I needed was my phone and internet; this allowed me to send an image to anyone who was on my contact list for free and within a few seconds no matter where in the world they live.

Editing of Main Product + Digipack/Website

As our group met 3 times a week in our media lessons, we had a set time to get certain tasks completed such as gaining audience feedback, filming or editing. This allowed us to collaborate our ideas and gain creative criticism from our media teachers.  

We had split the work into equal amounts with Ryco undertaking majority of filming, Elijahn creating the website and myself producing the Digi pack, Photoshoot images and Filming certain scenes. 

This allowed us to ensure a level of consistency between our media products so the target audience can see our products and immediately understand the digi pack, website and music video are part of the same artist - this creates a brand identity. 

Website/Digi Pack Main House Colours

Nearly all artists and musicians follow certain colour schemes which allows the audience to identify their 'brand' among others, our chosen colour scheme is Red, Black, Gold and White. The choice of red, black and white are traditntal house colour schemes for many brand in many industries however the addition of gold makes our products stand out further as it resembles quality and bling - this in an appealing factor to out target audience - Hussein

Artist Brand Identity EZ MAK Character Profile:

Each artist has a unique and identifiable theme and style that audiences relate to. This ‘brand image’ is usually constrained by the genre and props used in the music videos. As our genre is hip-hop/ rap and dance and the album name is ‘Money Flows’, our brand image would be based around wealth/bling. The target audience is also a major factor that the image should consider; our target audience is youth, who would appeal to money, wealth and success.

This leads to our logo, which is one of the main symbols the target audience would see. The main symbols I have narrowed down include; Diamonds, Watches, Cars, Dangerous animals and jewellery/bling.

Website pages

Website 8 Update: some new changes on the website, I have decided to enlarge the name 'EZ Mak' this could help show the significance of the name and allows it to stand out a lot more than it had. i have also brought it slightly down to be able to put a banner at the top for some social media links. I have also added the chat box at the bottom on the screen. I have done this to allow a more 'interactive audience' and create a closer link with the listeners.

From the second photo we can see I have made some additions and changes. I have added the comment box below the news to assume a more interactive audience; the box contains more social media links. I have also decided to get rid of the music box, which used to be on the right of the screen to now become a social media and mailing list box. All the changes I have made allow a perspective of a community and more interconnectedness through the media.

-Elijahn

Website Merchanside

Website 4 Update: I Have now added the Merchandise store to the website, currently I have created 5 products all with the same Diamond logo on it and I am calling it the 'Diamond' collection for obvious reasons. The products I have created are simple but affective as they highly relate to the music genre we have chosen. There are connotations with urban music and 'urban' style clothes. For example Beanies, small pouches and wristbands, these are loosely linked because it its part of the urban music culture and are seen a lot on hip/hop artists.

I have chosen to create the Diamond collection because we had decided that it would be EZ Mak's (our artists) symbol, as documented on my first website creation post. I hope to be able to create more merchandise for the page and update the slide show on the photo above ^  

Update: Created more merchandise for the EZ Mak shop, I decided to make 2 types of headphones for the shop to give a feel of availability and flexibility to the 'brand' this makes it seem more prestige and allows me to 'charge' premium prices. I will update the shop soon and hope to be able to put up the digipak and sell it as an album soon.
-Elijahn

New Website Pages

-Elijahn