This is my favourite music video as it is very creative and defies majority of the current music video conventions as there are no stereotypical props/characters such as alcohol, fast cars, house parties etc. The music video shows an artist painting the song's lyrics on a large wall, however, at the end the entire wall shows an image of Avicci - who created the song. The main twist is when the painter throws colourful paint which creates a mural. This was entertaining to see as it was interesting to see art work being created.
I also liked the fact that there was only one actor in the entire video and it was still very enjoyable to watch. The main drawback was there were no cut scenes showing the artist performing, at a concert for example, or in the studio. I would imagine it would add an extra dimension to the video and adding more of a pop like video.
The end of the music video leaves the audience with a great image as it is creative, colourful and bold. This steps out of the norm that music artists generally portray as they focus mainly on artists or props whereas this music video focuses on art, mainly street art which was refreshing to see coming from a mainstream artist (Avicci)
Overall I would rate this music video an 8/10 as it is very creative and the song ties in well with the visuals, the only reason it isn't a 10/10 as I would have preferred if there were a few cut away scenes to the artist performing to show the audience who Avicii is and how they perform.
Watching and analysing this video has dramatically helped me to gain ideas and themes for our music video, such as the creative camera shot types, use of bold colours and in time edits. Even though our genre is very different from this, the essence and creativity can still be distilled to create and impact within out music video as this one cleverly did.
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