While constructing the Digi - Pack I wanted to create certain effects and edits however had to research how to make them as I was unaware if it could be done. I wanted to make a realistic looking media product and used a variety of techniques to do this. I had struggled to perform all the edits and effects as I am not as skilled as the designers who produce real media products. Along this process I am to maximise my skills on Photoshop by using Youtube Tutorials and asking for advice from experts.
I used the Text tool to add effects such as shadows, 3d, colour and size changes to make the product stand out and appeal further to the targeted audiences.
To ensure the consistency between the website I wanted to choose a bold and universal font but at the same time unique. This was a challenging task as it would essentially be part of the overall brand identity and it would be the main focus of the audience as they would want to read the song lists, artist name and other information. After experimenting with online font websites such as Dafont and Photoshop fonts, I came across Phosphate Solid, this was the perfect font as it was both simple and fit our 'look.
I will now send the font to Elijahn to add this to the website and also incorporate in during scenes of the music video, which will tie all the products together.
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