Final Video

This is our final video which, in my opinion, turned out really well as we utilised the vital conventions were it would benefit but also subverted and challenged certain conventions where we felt would also help the overall outcome.

The next stage is to evaluate our progress and project.

Final Digi Pack

This is the final digi pack which is a massive I believe is a huge improvement over the previous version. This Digi Pack is bold, bright and has a strong impact on the viewer. The colours and shot types are also consistent which each other and the money background also makes it clear to the user that the album songs are centred around money and wealth. The small details such as the 'Parental Advisory' logo and disclaimers also add an authentic feel which make the digi pack look like it would belong to a real artist and record label. The typography is also unique and works perfectly with the genre and artists identity. 

Final Website

http://ezmak1.wix.com/ezmak2#!videos/c9qb

This is our final website, which in my opinion, looks like a real website that I could see being used by mainstream artists as it features a variety of pages, has an online store and tour dates which are all the main conventions used by music websites. The colour scheme is also bold and bright, much like the digi pack and website. This means that when the target audience see the 3 products, they immediately know it is make by EZ MAK (Our group) as there is a sense of consistency within the house colours, typography and camera shot types.

Each page looks like an authentic music video website as there are many realistic details and features such as the merchandise shop, social media links and tour dates which are details that I have seen on many real music video websites. 

Use of Instagram for Marketing:

After completing the Music Video, Digi Pack and Website, I was thinking of the most effective was of getting the word out about our products, The main methods used by artists are via social media such as Facebook, Twitter, Snapchat and Instagram, These methods are mostly free and reach millions of audiences around the world. 

I decided to upload an image to Instagram of my Digi Pack to inform my class mates and local audiences of what our group have created. Within a few hours of uploading this I received many messages of how realistic the digi pack looked. People all around the world were asking for links to the music video and were impressed at the level of quality we had achieved. 

After all this marketing, we had received a lot more Youtube Views, Blog views and received emails from many people congratulating us on our work. This was really amazing to see as it was all free and I was able to track the progress using my iPhone and Tablet. 

As our music video was on Youtube, we were able to see how many views we had received, the number started at a few but within the hour grew to 32. This was all due to one image on Instagram.